Writing

Notes from the build

Decisions, trade-offs and things that broke — on 3D configurators, AR and running models on hardware you own.

ARKit or WebXR? Choosing an AR stack for retail

The decision that constrains every other decision in an AR project, made before anyone writes code — and usually made for the wrong reason.

The rendering is the easy part. Here is what actually sinks these projects, in the order it usually happens.